The Preliminary Study
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Keywords

preliminary study
validity
reliability
internal marketing
internal service quality.

How to Cite

suziana, suziana. (2019). The Preliminary Study. Asia Proceedings of Social Sciences, 4(2), 82-84. https://doi.org/10.31580/apss.v4i2.744

Abstract

The preliminary study is a research analyze to test questionnaire items, where it called validity and reliability tests. The research discussed  about relationship between Internal Marketing (IM) and Internal Service Quality in Padang Restaurants.  The number of samples used of 30 respondents. The number of questionnaire are 47 items and 5 variables. Data was analyze with using SPSS. The measure of validity test is value of Pearson Correlation and reliability test is used value of Cronbach's  alpha. The results of the stud.y  is the all items of questionnaire are valid and variables are reliable, It means the research would be continue to the actual study.

https://doi.org/10.31580/apss.v4i2.744
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References

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Sinti, N.A & Setiawan, B. (2014), Food Service Performance Analysis and The Level of Customer satisfaction in the Ethnic Padang Restaurant in Bogor City, Jurnal Gizi dan Pangan, 9 (1).

Heale, R., & Twycross, A. (2015). Validity and reliability in quantitative studies. Evidence-based nursing, 18(3), 66-67.

Paul, J., & Sahadev, S. (2018). Service failure and problems: Internal marketing solutions for facing the future. Journal of Retailing and Consumer Services, 40, 304-311.
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