THE PREDICTIVE EFFECTS OF PROTECTION MOTIVATION THEORY ON ADAPTIVE BEHAVIOUR TOWARDS URBAN AIR QUALITY
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Keywords

Air pollution
Adaptive behaviour
Protection Motivation Theory
Environmental Adaptation

How to Cite

Sahrir, S. (2019). THE PREDICTIVE EFFECTS OF PROTECTION MOTIVATION THEORY ON ADAPTIVE BEHAVIOUR TOWARDS URBAN AIR QUALITY. Asia Proceedings of Social Sciences, 5(1), 69-74. https://doi.org/10.31580/apss.v5i1.1089

Abstract

In urban areas, the rigid division of residential, commercial, employment and recreational areas forms a reliance on road transport, which leads to high levels of emission that gradually affects the quality of the urban environment. We establish the Protection Motivation Theory (PMT) as a framework for explaining adaptive behavioural responses among urban communities in Malaysia. Participants (N = 450) answered to face-to-face questionnaire survey, and the results specify establishment for the proposed model, with perceived vulnerability (H1) (ß = 0.246, t = 4.534, P=0.000) and and self-efficacy (H3) (ß = 0.510, t = 9.653, P=0.000) positively predicting adaptive behaviour on  urban air pollution. The results presented that these structures were able to predict 47% of the variance of adaptive behaviour. The study establishes a significant contribution to the literature by contributing an indication of PMT as an ideal framework for adaptive behavioural responses on urban air pollution.

https://doi.org/10.31580/apss.v5i1.1089
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