Visual Art And Technology URBAN SCREEN AS A VISUAL ART AND ADVERTISING AREA

Urban Screen In Jakarta

Abstract

Jakarta is a big city in Indonesia, a modern or developed city is a city whose development is sustainable and has the role of being an icon for the country. Jakarta has an important role and function in supporting the national economy in addition to being an icon for Indonesia. It’s role as the capital of the country also adds to its appeal, this encourages improvement both in terms of the appearance of the building and in following technological developments. Buildings and malls in Jakarta, offering a variety of products and gathering places for urban communities, where urban communities are born out of interest, atomized (united but anonymous), and there is a reciprocal (cause-and-effect) relationship with urban spatial planning, architecture and design that shapes characters the community. Improvements carried out by buildings and malls in the city of Jakarta, by building Urban Screen LED Facade. Light Emitting Diode or LED has an important role in changing the appearance of buildings to be more beautiful and attract attention as a reflection of developed and modern cities, in addition it also acts as a media advertising. So it is expected to increase added value, the value of communication and cultural exchange. With the placement of the urban LED screen, the Jakarta Building and Mall hopes to create a metropolitan building that is sparkling and has aesthetic value, so that it is worthy of being an icon of the city of Jakarta.